AI & SEO – Just what does the
Ai and SEO, what is next?
The future of SEO is….. well, shrouded in secrecy! Many companies and experts are all trying to figure out exactly how search engine algorithms will change in the future. However, there are some things we do know. And one of those things is that AI will play a bigger and bigger role in the future of SEO.
In 2023, chatbots and other AI tools will become more prevalent and will be used more frequently to communicate with customers and potential customers. Additionally, companies will use AI to create detailed customer profiles, so they can better target their marketing efforts.
AI and SEO – Have a plan
Of course, all of this means that SEO will get tougher in 2023. But that doesn’t mean we should give up or throw in the towel. Instead, we should learn as much as we can about AI and its implications for SEO. And we should have a plan for how we’re going to change our practices this year to adapt to the new landscape.
The one thing to continue to stay laser-focused on, will be delivering an excellent user experience. This has always been important for SEO, but it will become even more crucial in the future as search engines place more emphasis on user experience when ranking content.
Remember that Google themselves say AI is a search differentiator.
Don’t Lose sight of your SEO Goal
So, remember, your SEO goal should be to provide an outstanding user experience and hopefully provide the searcher visiting your website, the answer to every dentistry question that they are looking for!
Focus on creating quality content for humans to read, not just for bots to crawl, and let the algorithm do its job.
Need us to help? Experdent is a leading Canadian Search Optimization company for dentists. Get in touch.
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