Why trying to beat the Google algorithm is a really bad idea!
There is a common misconception that the goal is to beat the Google algorithm for SEO. However, this is not the case. The purpose of SEO, or your SEO goal should be to beat the competition, not the algorithm.
There are several reasons why trying to beat the algorithm is not a good idea.
First and foremost, it’s important to remember that the algorithm is constantly changing. What works today may not work tomorrow, and vice versa. Trying to keep up with the ever-changing algorithm is a fruitless endeavor. Google has confirmed that in 2020 that it released over 4500 changes to its search algorithm. It is reasonable to assume that this number would have been similar in 2021, as well.
Second, even if you could somehow manage to “beat” the algorithm, it would only be temporary. Google would eventually catch on and adjust its algorithms accordingly. You would then be back at square one, or much much worse, trying to figure out how to make it back to the top results.
Third, and perhaps most importantly, SEO is not about gaming the system. It’s about providing quality content that is relevant and useful to your audience. If you focus on creating great content, the algorithm will take care of itself.
Here are the top 10 mistakes that entrepreneurs make when they go after trying to beat the Google algorithm instead of staying focused on winning the competition.